who is lisa?
Lisa Fraenkel is the Founding Director and Owner of This Life Media Solutions. She carries over nine years experience in the Marketing, Advertising and Communication Industry. Lisa completed her Master’s in Business Administration where she obtained a first class in her study of the impact of social capital in the global digital advertising industry.
In marketing, Lisa has serviced over 40 clients from BMW to Total Sub-Saharan Africa in an array of industries from FMCG to Mining and a whole lot in-between. She was selected as one of 10 students of her GIBS MBA year for the Global Business Consulting Model where she gained experience consulting on the ground in Chinese and American markets. Lisa is driven to see sustainable change in the South African economy and beyond.
This includes overall brand strategy with in-depth research of the macro and micro environments the business is operating in, defining the key target audiences, key competitor analyses and full strategic marketing recommendations and roll-out plans.
Media, Advertising and Communication (MAC) sector specialised B-BBEE consulting. B-BBEE consulting covering Ownership, Management Control, Skills Development, Enterprise Supplier Development, Socio-Economic Development, Responsible, Marketing & Communications (RSM) and Youth Employment Services (YES) Initiative (once applicable).
Multi-media strategy considering all relevant platforms: TV, Radio, Digital, Mobile, OOH, Magazines, Newspapers and Social Media.
"Lisa is an intuitive business brain and marketer, with excellent skills and knowledge in the sector. She has a natural ability to work with data to develop insights and is highly attuned to the way media, marketing and creative businesses grow and develop. Her deep interest in transformation and her focus on helping companies develop strategies that bring customers and talent closer are highly valuable and unique. I have thoroughly enjoyed each process we have worked through as collaborators."
"It was an absolute pleasure working with Lisa who assisted hugely with strategy development for Create Media. Lisa made a very difficult task look relatively simple. She quickly understood the needs of the business and nailed down some crucial strategic elements. Lisa’s industry knowledge and profound insights have proven invaluable to Create Media. The investment in Lisa and This Life Media is certainly one I would make again!"
“Lisa was an absolute pleasure to work with! She brought an extremely thorough strategy that was practical, applicable, and top notch professional. Her wide range of experience in the industry was impressive, educational and will help take our organization to the next level.”
Richard Franzen, Founder & President @ Impact Africa